Designed for everyday rituals, not shortcuts.
Brew, pause extraction, and drink from the same cup.
GROUNDD was created to make real tea and coffee easy to enjoy — without compromising on taste or creating waste.
Simple in use.
Considered in design.
THE FIRST ADJUSTABLE BREW PLUNGER IN THE WORLD
Let customers speak for us
GROUNDD xpress
Brew perfect coffee or tea anywhere - no pods, no waste, better flavour.
- Adjustable brew strength
- Works with loose leaf tea, ground coffee and other infusion brews
- Coffee and tea in one cup
- Premium, durable materials
- No pods, no bags, no single-use cups
- Every purchase helps fund the cleanup of ocean and waterway plastics
Inspired by the French press and AeroPress, the GROUNDD xpress is a new, convenient way to enjoy your ritual — on the run or in your happy place.
How to Use
WHAT IS YOUR RITUAL?
GROUNDD allows you to brew and drink from the same cup whether you are a tea drinker, a coffee drinker or both!
TEA
Loose leaf, brewed properly. Watch it steep through hand-blown glass, then plunge the moment it tastes right — so it keeps its flavour instead of turning bitter while you drink it.
COFFEE
A lidful of medium grind, hot water, four minutes. Plunge to stop the brew and drink straight from the same cup — full-bodied, clean, and no mud at the bottom.
OR COLD BREW, YERBA MATE, MATCHA
We have you covered....
PURPOSE
At GROUNDD, we’re inspired by the idea that small daily rituals can have a lasting impact for our wellbeing and for the planet we share.
Our mission is simple: to help people enjoy their coffee and tea without the waste that comes from single-use pods, cups, and tea bags. We’ve designed an innovative plunger cup that eliminates over-steeping, enhances flavour, and makes it easy to reconnect with your ritual, wherever you are.
We put the planet before the product and the profit. That’s why we’re proud members of 1% for the Planet, contributing more than 1% of every sale to the cleanup of ocean and waterway plastic.
MY STORY
Hi, I’m Nick, a father, a surfer and an executive on the go with 25 years experience in plastics and product development. My partner Astra is a mother and a grounded spiritual Ayurvedic practitioner. Somewhat of a Dharma and Greg (for those growing up in the 90’s), the yin and yang, the push and pause, the opposites that attract.
HELP US TO MAKE A DIFFERENCE
We’re proud members of 1% for the Planet — more than 1% of every GROUNDD sale goes to cleaning plastic out of the ocean and our waterways.
Coffee pods may look small and harmless, but they are made from layers of plastic and aluminium that are tightly fused together. This makes them difficult — often impossible — to recycle through normal systems. Even brands that offer “recycling programs” rely on consumers to mail them back, and the reality is that most pods end up in landfill.
In landfill, the aluminium and plastic don’t simply vanish. They can remain for centuries, breaking down into microplastics and leaching chemicals into soil and water. All this from something that delivers just one shot of coffee.
This could mean every morning espresso leaves behind a trail of waste that lasts far longer than your caffeine buzz (by a multiple of centuries). Is that really worth it, when you could brew with reusable, waste-free alternatives instead?
Many teabags aren’t just paper — they’re made from bleached pulp reinforced with a plastic mesh or spray. Modern manufacturing relies on this because machines are designed to work with plastic-coated fibres. If your teabag has no stitches and instead looks pressed flat at the edges, it’s likely heat-sealed — the polyethylene (PE) or polypropylene (PP) in the paper mesh melts to form the seal.
Now, drop that into boiling water and there’s a good chance you’re drinking microplastics. Not great for your health, and not great for the planet.
These plastic-based teabags don’t break down in compost or landfill. They can linger for centuries, eventually fragmenting into microplastics that pollute soil and water.
This could mean that every “convenient” cup of tea is leaving behind waste that could outlive your children. Is that really worth it — when loose leaf tea avoids the plastic altogether?
Takeaway coffee cups almost always have a thin plastic lining (either plant-based PLA or petroleum-based PE) to stop the paper from turning to mush. The only real difference between so-called “eco-friendly” cups and standard ones is the type of plastic used — but it’s still plastic.
PLA is often marketed as compostable or biodegradable, but if you read the fine print it refers to industrial composting conditions, not landfill or home compost. Since most cups end up in landfill, they stay largely intact for centuries because oxygen, heat, and light are absent.
Even if they do eventually break down, both PLA and PE simply fragment into microplastics. This could mean that regardless of which cup you choose, it could be polluting the environment for longer than you are on this beautiful planet.
That’s the uncomfortable truth: whatever the label says, disposable cups aren’t going away any time soon.
Fact: A single plastic teabag can release 11.6 billion microplastics and 3.1 billion nanoplastics into your drink (McGill University, 2019).
A 2022 study by the National Institute of Standards and Technology (NIST) found that single-use beverage cups can release trillions of nanoparticles into hot liquids. Similarly, research from 2024 conducted by the Autonomous University of Barcelona revealed that certain tea bags and disposable cups can release millions to billions of microplastic particles into your tea or coffee. [Sources: NIST, 2022; Autonomous University of Barcelona, 2024]
HOW WE COMPARE
There are plenty of ways to make coffee or tea. Each has its strengths, each has its compromises. We designed GROUNDD to take the best parts of those rituals and evolve them into something simpler, more sustainable, and more satisfying.
| Feature | AeroPress | French Press | Pour-Over | Pods / Nespresso | GROUNDD xpress |
|---|---|---|---|---|---|
| Brew Control | Limited – timing only | Keeps steeping, turns bitter | Manual pour rate | Pre-set – no control | Patented xpress plunger lets you start, stop, or pause brewing instantly |
| Taste Quality | Rich but flat | Robust but grainy | Inconsistent | Flat | Barista-level taste |
| Brew Method | Steep, then press | Grounds steep in the pot | Slow drip | Machine pushes water through a pod | Steep, then stop it the instant it tastes right |
| Multi-Beverage Use | Coffee only | Coffee & tea (messy) | Coffee only | Coffee only | Coffee, tea, matcha, Yerba Mate, cold brew, iced tea, milk frothing |
| Convenience | Fast but many parts + paper filters | Bulky, messy clean-up | Precise but slow | One-button, but wasteful | Brew & drink from same cup — clean in seconds |
| Travel ease | Medium | Poor (fragile) | Poor | Poor (electricity) | Excellent |
| Aroma & Body | Smooth but lacks aroma ritual | Rich but can over-extract | Clean cup, less body | Artificial, flat | Balanced, full-bodied flavour with natural aroma and crema |
| Materials | Plastic & rubber | Glass & metal (fragile) | Glass or ceramic | Plastic & aluminium | Borosilicate glass, Metal, Stainless, Brass, Walnut, BPA-free Tritan |
| Filters / Waste | Paper filters (ongoing) | Metal mesh only | Paper filters | Disposable pods | No pods, no bags, zero single-use waste — compostable grounds |
| Drink Directly | Needs cup | Needs cup | Needs cup | Machine-only | Brew + drink in one cup with 360° lid |
| Sustainability | Moderate (paper waste) | Moderate (fragile) | Moderate (filters) | Very poor (non-recyclable) | 1% for the Planet · Zero waste · Repairable not consumable |
| Price | USD50 | USD40 | USD50 | USD100-300 | $70.00 USD |
| Cost Over Time | Paper filters to re-buy, forever | Cheap up front, but you still brew into one thing and drink from another | Paper filters to re-buy, forever | Pods never stop costing — they add up to more than the machine | Nothing to re-buy. No pods, no filters, and every part is replaceable — so one cup lasts |
AeroPress
- Brew Control Limited – timing only
- Taste Quality Rich but flat
- Brew Method Steep, then press
- Multi-Beverage Use Coffee only
- Convenience Fast but many parts + paper filters
- Travel ease Medium
- Aroma & Body Smooth but lacks aroma ritual
- Materials Plastic & rubber
- Filters / Waste Paper filters (ongoing)
- Drink Directly Needs cup
- Sustainability Moderate (paper waste)
- Price USD50
- Cost Over Time Paper filters to re-buy, forever
French Press
- Brew Control Keeps steeping, turns bitter
- Taste Quality Robust but grainy
- Brew Method Grounds steep in the pot
- Multi-Beverage Use Coffee & tea (messy)
- Convenience Bulky, messy clean-up
- Travel ease Poor (fragile)
- Aroma & Body Rich but can over-extract
- Materials Glass & metal (fragile)
- Filters / Waste Metal mesh only
- Drink Directly Needs cup
- Sustainability Moderate (fragile)
- Price USD40
- Cost Over Time Cheap up front, but you still brew into one thing and drink from another
Pour-Over
- Brew Control Manual pour rate
- Taste Quality Inconsistent
- Brew Method Slow drip
- Multi-Beverage Use Coffee only
- Convenience Precise but slow
- Travel ease Poor
- Aroma & Body Clean cup, less body
- Materials Glass or ceramic
- Filters / Waste Paper filters
- Drink Directly Needs cup
- Sustainability Moderate (filters)
- Price USD50
- Cost Over Time Paper filters to re-buy, forever
Pods / Nespresso
- Brew Control Pre-set – no control
- Taste Quality Flat
- Brew Method Machine pushes water through a pod
- Multi-Beverage Use Coffee only
- Convenience One-button, but wasteful
- Travel ease Poor (electricity)
- Aroma & Body Artificial, flat
- Materials Plastic & aluminium
- Filters / Waste Disposable pods
- Drink Directly Machine-only
- Sustainability Very poor (non-recyclable)
- Price USD100-300
- Cost Over Time Pods never stop costing — they add up to more than the machine
GROUNDD xpress
- Brew Control Patented xpress plunger lets you start, stop, or pause brewing instantly
- Taste Quality Barista-level taste
- Brew Method Steep, then stop it the instant it tastes right
- Multi-Beverage Use Coffee, tea, matcha, Yerba Mate, cold brew, iced tea, milk frothing
- Convenience Brew & drink from same cup — clean in seconds
- Travel ease Excellent
- Aroma & Body Balanced, full-bodied flavour with natural aroma and crema
- Materials Borosilicate glass, Metal, Stainless, Brass, Walnut, BPA-free Tritan
- Filters / Waste No pods, no bags, zero single-use waste — compostable grounds
- Drink Directly Brew + drink in one cup with 360° lid
- Sustainability 1% for the Planet · Zero waste · Repairable not consumable
- Price $70.00 USD
- Cost Over Time Nothing to re-buy. No pods, no filters, and every part is replaceable — so one cup lasts
PRODUCT PHILOSOPHY
We have designed every major component to be repaired, not replaced.
In our logo, the straight line above the O is traditional consumption — it starts as a raw material and ends in landfill. The O is the circular economy: something made once, never consumed, but repaired and passed down through generations. Every component can be purchased from the store as a replacement, because every component has been meticulously designed and is a product in itself.
POWER IN A CUP
Smooth, precise, and built to last — the GROUNDD xpress delivers unmatched convenience.
Designed for anyone who drinks tea or coffee and cares for the environment and their health. Elevate your ritual, minimise your footprint and unlock new levels of flavour.
MASTER EVERY MOVE
GROUNDD xpress — engineered for smooth, reliable taste every time. No microplastics, no waste. Durable, efficient and effortless to use, it takes your ritual to the next level.
